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Five New Year’s resolutions for your website
publication date: Jan 10, 2014
author/source: Todd Jamieson
2014 is finally here! If your charity is like most, your biggest donation quarter is now over and you’re ready to start a new year. You’ve brought in some new donors, and they are excited to learn more about your mission.
One of the biggest challenges you’ll be facing is getting donors to become repeat donors in 2014. According to Leah Eustace of Good Works, the latest statistics show that overall donor retention sits at about 40%, and only 27% will stay with you after making their first gift!
With that in mind, wouldn’t it be smart to make some New Year’s resolutions for your website?
Here are five worth considering:
Make a plan: create an annual content calendar
Track your progress through Google Analytics and Google Analytics goals
Make new friends with Google Plus
Like all New Year’s resolutions, the hard part is in following through and making sure they happen. But once you do, you’ll be amazed with the results. Here’s hoping your list is nothing but “done” checkmarks 12 months from now!
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The fundraising leadership crisis – is it real? - Rory Green
7 things you can ask a first-time donor to do before asking for money – Andrew Littlefield
Student research spots a flaw in planned giving perceptions – Kimberley MacKenzie
Three opportunities for compelling storytelling on your website – Tina de los Santos
Excellence in Fundraising in Canada - Volumes 1 and 2