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Four great tips for donor target marketing
publication date: Nov 3, 2014
If you think you understand target marketing, think again. The latest issue of Philanthropic Trends Quarterly from KCI will turn your conventional wisdom upside-down. Here’s a sample of their insights on target marketing – insights that leading charities have applied with great results.
If you are losing current donors as fast as you are gaining new ones, put your acquisition efforts on hold and invest in donor care tactics. Siloam Mission adopted that strategy, and after creating a donor care position and mobilizing volunteers to thank donors and seek feedback, Siloam’s donor retention rate has soared, while mail response rates are in some cases three times as high as previous rates.
To read the full report from KCI Philanthropy, download here.
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The fundraising leadership crisis – is it real? - Rory Green
7 things you can ask a first-time donor to do before asking for money – Andrew Littlefield
Student research spots a flaw in planned giving perceptions – Kimberley MacKenzie
Three opportunities for compelling storytelling on your website – Tina de los Santos
Excellence in Fundraising in Canada - Volumes 1 and 2