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Make your materials clear for older donors
publication date: Mar 20, 2013
Changes in eyesight are inevitable as human beings age, according to The Canadian Association of Optometrists. Blurred vision at close range and growing need for higher light levels affect everyone in their middle years. And the chance of something more serious – cataracts, glaucoma or macular degeneration – grows with age.
That means it’s becoming harder every year for your Boomer and Civic donors – your most generous cohorts if your charity is typical – to see your printed materials, emails and website.
To keep your print pieces with these groups clear and readable, follow these tips from CNIB:
Of course, consideration for your older donors doesn’t stop there. Whether it’s an elderly supporter facing macular degeneration or a trendy Boomer who’d rather not pull out her reading glasses, don’t make them work to understand your mission and accomplishments. Visit the CNIB resources page for more help to make your printed materials, website, events and presentations accessible for donors with vision loss.
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