14 Stats About How NGOs in Canada Use Technology

publication date: Jul 30, 2018
 | 
author/source: Public Interest Registry and researched by Nonprofit Tech for Good

Four hundred and fourteen Canadian NGOs, nonprofits, and charities participated in the survey for the 2018 Global NGO Technology Report. Their responses are summarized below. The data is meant to provide benchmarks for organizations in Canada so that they can gauge whether they are ahead or behind in their use of technology.

99% of NGOs in Canada have a website. Of those, 86% are mobile compatible.

38% use country codes domains 27% use the .ORG. 14% use .COM. 3% use .NET. 18% use other domains.

51% use WordPress as their Content Management System for their website. 10% use Drupal. 4% use Joomla. 18% use another CMS and 17% don’t know.

77% of NGOs in Canada accept online donations on their website. Of those, 88% accept credit card payments. 43% accept PayPal. 19% accept direct debit payments. 1% accept digital wallet payments. 1% accept Bitcoin.

35% utilize an online peer-to-peer fundraising service.

58% participate in #GivingTuesday.

63% of NGOs in Canada regularly send email updates and fundraising appeals to supporters and donors. Of those, 71% use an email marketing service. 17% send email via their CRM.

4% send email via BCC. 5% send email through another method and 3% don’t know.

4% regularly send text messages to supporters and donors. Of those, 14% also utilize a text-to-give service for SMS fundraising.

94% of NGOs in Canada have a Facebook Page and 30% have a Facebook Group. 89% have a Twitter Profile. 58% have a LinkedIn Page and 14% have a LinkedIn Group. 55% have an Instagram Profile. Other social media used are: 57% YouTube, 13% Google+, 12% Pinterest, 8% Flickr, 7% Vimeo, and 3% Tumblr.

7% use messaging apps to communicate with supporters and donors. Of those, 63% use Facebook Messenger. 25% use WhatsApp. 8% use Signal. 4% use LINE. 4% use Snapchat.

4% use Viber.

82% of NGOs in Canada use Microsoft Windows as their operating system on desktop and laptop computers. 13% use Apple macOS. 3% use Google Chrome OS. 1% use another operating system and 1% don’t know.

37% use Apple iOS as their operating system on smartphones and tablets. 27% use Google Android. 6% use Windows Phone. 6% use another operating system and 24% don’t know.

56% use a Customer Relationship Manager (CRM) software to track donations and manage communications with supporters and donors. Of those, 51% use a cloud-based CRM.

44% use encryption technology to protect data and communications. Of those, 36% to protect organization information. 34% to protect donor information. 24% to protect the privacy of email communications. 14% to protect the privacy of mobile communications.

About the 414 NGOs: 57% defined themselves as a small NGO. 35% as medium-sized. 8% as large. Top 5 causes: human and social services (18%), children and youth (12%), community development (11%), health and wellness (11%), and education (9%). 2018 Canadian Partner: TechSoup Canada

The Global NGO Technology Report is an annual research project that seeks to gain a better understanding of how non-governmental organizations (NGOs) use technology. Sponsored by the Public Interest Registry and researched by Nonprofit Tech for Good, the report summarizes how NGOs use web and email communications, online fundraising tools, social media, mobile technology, and data management and security software

 



Like this article?  Join our mailing list for more great information!


Copyright, Hilborn Stanois Inc., © 2011-Current. All rights reserved.

Free Fundraising Newsletter
Join Our Mailing List


 

Hilborn:ecs