publication date: Oct 19, 2011
author/source: Leanne Hitchcock
Would you like to tap
over 400 years of fundraising experience? Then watch for a ground-breaking
collection of intelligence from 20 of Canada's best fundraisers set for
publication in late November.
Canadian books on fundraising have been written, Excellence in Fundraising in
will be the first comprehensive fundraising textbook written by
Canadians for Canadians," says its editor, Guy
achievements as development head at Calgary's Southern Alberta Institute of Technology
include attracting that
institution's largest-ever gift and leading an ambitious capital campaign
beyond its goal. Alberta Venture
named him one of Alberta's 50 most influential citizens.
Book taps large brain pool
Now his inspirational
and analytical skills have guided 20 Canadian fundraising leaders with a
collective 400 years of experience as they prepared their contributions to the
"They all felt
passionate about sharing the Canadian fundraising experience and adding to that
body of knowledge," he notes. "For the first time, we will have a compilation
of specific Canadian experience to apply to every aspect of fundraising in Canada."
Benefits at every career level
Seasoned fundraisers holding or aiming for leadership positions may turn
first to the sections on stewardship and accountability, governance and boards,
or selecting and working with fundraising counsel.
The "how-to" chapters present best practices and "next practices" on a
wide range of topics - fund development planning, the case, prospect research,
annual and capital campaigns, direct marketing, special events, monthly giving,
major gifts, planned giving, corporate sponsorship, online fundraising, data
management, ethics and volunteer management.
include Ken Wyman, Pearl Veenema, Peter McKinley, Nick Jaffer, Steven Thomas,
Hala Bissada, Harvey McKinnon, Guy Mallabone, Tony Myers, Nicholas Offord,
Richard Walker, Val Hoey, Mike Johnston, Leslie Weir, Boyd McBride, Luce
Moreau, Andrea McManus, Tania Brandstrom, Dianne Lister, Pat Hardy, John Bouza
and Sharilyn Hale.
Much more than just an academic resource
leader Bill Hallett, who wrote the book's foreword says, "This text will
undoubtedly be a resource for anyone who aspires to be a professional
fundraiser, earning the Certified Fund Raising Executive (CFRE) credential or
any other certificate or degree offered by Canadian universities and colleges. But
it is more than an academic resource. Human stories and flowing prose make it a
book that is immensely readable, deserving to be on the book shelf of every
fundraiser, senior executive and board member in the not-for-profit, charitable
sector in this country."
A special pre-publication discount is now
available! The regular price will be $90, but you can preorder your
copy today for just $75
+ tax and shipping. To enquire about discounts on
bulk orders, contact Leanne Hitchcock at email@example.com.
To purchase your copy
for just $75, click here: http://bit.ly/excellenceinfrincanada
The book is in
production right now. You'll receive your copy in December.